Our Research and development method

It’s the compass guiding us in helping you to achieve positive innovation. It’s a five-step design process we use to help you in designing products to bring relevant improvement. To develop products according to today’s needs.


Before doing, we need to understand. We don’t want to reinvent the wheel.

Before we sit down at the drawing board, we investigate the business context: how your firm works, what your company’s strengths and weaknesses are, what your competition is doing and why. We believe in improvement: we need to analyze to understand what’s already working.

  • Brand analysis
  • Brand positioning analysis
  • Market research
  • Competitor analysis
  • Brief analysis


We design the way forward together.

We collaborate to recognize innovation opportunities. This means monitoring contemporary issues, understanding which group of people we want to serve, and what need we are going to fulfill.

In this phase, we identify the improvement we can bring.

  • Personas
  • Customer journey
  • Megatrend analysis
  • Product strategy


We involve all the key-professionals in the design phase.

We collect all the inputs from marketing to production peoples, product users, actively involving them in the design phase. This to ensure that the innovation we design responds to real needs. We create a team tailored to your project, developing products with a Design - Test - Feedbacks implementation cycle.

  • Key-professionals interviews
  • Concept development
  • Technology
  • Materials
  • Mockup testing
  • User interview
  • Implementing feedbacks
  • Colors and finishing
  • Cost analysis
  • Macro-Engineering
  • Storytelling concept

Product development

We make improvement real.

Through collaboration with engineers, technicians, suppliers, we face the costs and feasibility constraints. We iterate this process until a final prototype is developed. This ground the improvement-idea.

  • Engineering
  • Rapid prototyping
  • Testing
  • Prototyping
  • Product storytelling items


We help you to tell about improvement-idea.

We believe in consistency. We tell the product story through the design values. The whys behind the products create a healthy bond with the customer. Every product detail and storytelling touchpoint reveals the same values, a coherent story.

  • Storytelling strategy execution

We can help you

Book a free call with us:
+39 347.0094800

Hire us